A Little Sun Tzu

Sun Tzu wrote the Art of War a long time ago. This wisdom can be applied not only to war but to almost any interraction/conflict.

Here’s a couple quotes that have very strong application to pitching.


Preparation and Scouting

“Victorious warriors win first and then go to war, while defeated warriors go to war first and then seek to win”
Sun Tzu

“If you know the enemy and know yourself, you need not fear the result of a hundred battles. If you know yourself but not the enemy, for every victory gained you will also suffer a defeat. If you know neither the enemy nor yourself, you will succumb in every battle”
Sun Tzu

“To know your Enemy, you must become your Enemy.”
Sun Tzu, The Art of War

A Winning Team

“Thus we may know that there are five essentials for victory: (1)
He will win who knows when to fight and when not to fight. (2) He
will win who knows how to handle both superior and inferior forces.
(3) He will win whose army is animated by the same spirit throughout
all its ranks. (4) He will win who, prepared himself, waits to take
the enemy unprepared. (5) He will win who has military capacity and
is not interfered with by the sovereign.”
Sun Tzu


“Be extremely subtle even to the point of formlessness. Be extremely mysterious even to the point of soundlessness. Thereby you can be the director of the opponent s fate.”
Sun Tzu

Pitch Selection

“When the enemy is relaxed, make them toil. When full, starve them. When settled, make them move.”
Sun Tzu, The Art of War

“In battle, there are not more than two methods of attack–the
direct and the indirect; yet these two in combination give rise to
an endless series of maneuvers.”
Sun Tzu


“If the mind is willing, the flesh could go on and on without many things.”
Sun Tzu


“Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.”
Sun Tzu, The Art of War